Privacy Policy

Effective: 3 October 2026Last updated: 3 October 2026

1. Who we are and our role

Synthra ("Synthra", "we") is an IT services business at P-789, Almumtaz Safe Homes, Street no. 1, Peoples Colony No. 1, Faisalabad, Faisalabad, Pakistan. Synthra provides AI messaging assistants and a CRM dashboard to businesses ("Customers"). A Customer connects its own Facebook Page, Instagram professional account or WhatsApp Business number. For messages sent by end users to a Customer, Synthra acts as a service provider (processor) on the Customer's behalf. For visitors to this website and for our own clients, Synthra is the controller.

2. Data we process

Through the Meta Messenger Platform we use the pages_messaging permission, together with the related Page, Instagram and WhatsApp messaging and comment features the Customer authorises, only to receive messages sent to the Customer and to send replies to those users. We process:

Platform identifiers (Facebook Page-scoped ID, Instagram-scoped ID, WhatsApp phone number) and the platform name.
Profile name, username and profile picture, where the platform provides them.
Message text, comment text and IDs, timestamps, and media the user sends (images, audio, documents).
An automatically generated short summary of each conversation, and bot on/off settings for the conversation.
Customer staff account data (name, work email) for dashboard login.

We do not sell personal data, do not use it for advertising or profiling, and do not collect passwords or payment card details from end users.

3. How we use it

To receive messages, generate and send replies, moderate comments, show conversations in the Customer's dashboard, hand over to a human, send notifications to the Customer's staff, secure the service and prevent abuse. We follow Meta's Platform Terms, including the messaging window rules: we reply only to users who contacted the Customer first and send no unsolicited promotional messages. Users can send "stop" or contact us to stop replies.

4. AI processing

Message text and relevant business documents are sent to AI language-model providers (Groq and Google, depending on configuration) to generate replies and conversation summaries. Replies are automated and may contain errors. We do not use end-user conversations to train our own AI models. These providers process the text to produce the response under their own terms and privacy policies.

We share data only with providers needed to run the service: database hosting (Supabase), media storage (Cloudinary), cloud application hosting, the AI providers listed above, email delivery for notifications, and Meta Platforms, Inc. as the messaging platform. These providers may process data outside Pakistan. We may disclose data if required by law.

6. Retention and security

Conversation data is kept while the Customer's account is active, and deleted on request as described below or when the Customer asks us to delete its workspace. Data is encrypted in transit, access is limited by authentication and database access rules, and credentials are stored server-side.

7. Your rights and data deletion

You may ask to access, correct or delete your data, or to stop automated replies. Follow the steps on Data deletion or email aiautomations.hamza@gmail.com. We respond within 30 days. Because we act for the Customer, we may refer access requests to the business you messaged. Our service is not directed to children under 13, and we do not knowingly process their data.

8. Changes

We will post updates here with a new "Last updated" date and, for material changes, notify Customers.

9. Contact

Synthra, P-789, Almumtaz Safe Homes, Street no. 1, Peoples Colony No. 1, Faisalabad, Faisalabad. Email aiautomations.hamza@gmail.com, phone +92 329 1954373.